Soon after, so did cellphones across Egypt, and then the Internet, as authorities cut communication in a last-ditch effort to halt the protests gripping the country.
The only trace the caller left was in cyberspace, where he had delivered a haunting message via Twitter: “Pray for #Egypt.”
Three days later in Washington, D.C., Nadine Wahab, an Egyptian émigré and media-relations professional, sat staring at her computer, hoping rumors of the caller’s disappearance weren’t true.
Suddenly his screen name flashed to life. She stared at the message.
“Admin 1 is missing,” it said. “This is Admin 2.”
Admin 1 was the caller, the anonymous administrator of a Facebook page that had played a crucial role in inspiring the uprising in Cairo. He had left Wahab with a contingency plan. If he disappeared, Wahab should wait until Feb. 8, two weeks from the date of the first protest, before she revealed his identity and sounded the alarm. At all costs, she was to maintain the appearance of normalcy on the page.
The contingency plan had made no mention of an Admin 2, and Wahab worried that the message might be a trap.
For the next week, Wahab and her small cadre of online associates became immersed in what seemed like a shadowy cyberthriller. At its center was a bespectacled techie named Wael Ghonim, a 30-year-old father of two, and Google’s head of marketing in the Middle East.
“My purpose,” wrote Wael Ghonim, “is to increase the bond between the people and the group through my unknown personality. This way we create an army of volunteers.”
Khaled Desouki / Getty Images
Months of online correspondence between Ghonim and Wahab, parts of which were provided to Newsweek, as well as telephone and online conversations with the magazine, reveal a man who adopted a dead man’s identity to push for democracy, taking on a secret life that nearly consumed him.
Ghonim had received a master’s degree in marketing and finance from American University in Cairo and began working for Google in late 2008. In little more than a year, he was promoted to head of marketing for the Middle East and North Africa, a position based in Dubai, where he and his family moved into a house in one of the city’s affluent suburbs.
• Niall Ferguson Blasts Obama’s Egypt Debacle
• Christopher Dickey: Hosni Mubarak’s Final Tragedy
• Peter Beinart: America’s Proud Egypt MomentGhonim and Wahab met electronically last spring, after Ghonim volunteered to run the Facebook fan page of Mohamed ElBaradei, the Egyptian Nobel Prize winner who had emerged as a key opposition leader; Wahab offered to help with PR. Ghonim had a strong tech background, having already founded several successful Web ventures. But it was his marketing skills that would fuel his transformation into Egypt’s most important cyberactivist.
Under Ghonim, ElBaradei’s page, which promoted democratic reform, grew rapidly. He surveyed its fans for input, pushing ideas like crowdsourced video Q&As. “Voting is the right way to represent people in a democratic way,” he wrote Wahab in May. “We use it even inside Google internally. Even when our CEO is live, if someone posts a tough question and others vote, he must answer it.”
Soon after, so did cellphones across Egypt, and then the Internet, as authorities cut communication in a last-ditch effort to halt the protests gripping the country.
The only trace the caller left was in cyberspace, where he had delivered a haunting message via Twitter: “Pray for #Egypt.”
Three days later in Washington, D.C., Nadine Wahab, an Egyptian émigré and media-relations professional, sat staring at her computer, hoping rumors of the caller’s disappearance weren’t true.
Suddenly his screen name flashed to life. She stared at the message.
“Admin 1 is missing,” it said. “This is Admin 2.”
Admin 1 was the caller, the anonymous administrator of a Facebook page that had played a crucial role in inspiring the uprising in Cairo. He had left Wahab with a contingency plan. If he disappeared, Wahab should wait until Feb. 8, two weeks from the date of the first protest, before she revealed his identity and sounded the alarm. At all costs, she was to maintain the appearance of normalcy on the page.
The contingency plan had made no mention of an Admin 2, and Wahab worried that the message might be a trap.
For the next week, Wahab and her small cadre of online associates became immersed in what seemed like a shadowy cyberthriller. At its center was a bespectacled techie named Wael Ghonim, a 30-year-old father of two, and Google’s head of marketing in the Middle East.
“My purpose,” wrote Wael Ghonim, “is to increase the bond between the people and the group through my unknown personality. This way we create an army of volunteers.”
Khaled Desouki / Getty Images
Months of online correspondence between Ghonim and Wahab, parts of which were provided to Newsweek, as well as telephone and online conversations with the magazine, reveal a man who adopted a dead man’s identity to push for democracy, taking on a secret life that nearly consumed him.
Ghonim had received a master’s degree in marketing and finance from American University in Cairo and began working for Google in late 2008. In little more than a year, he was promoted to head of marketing for the Middle East and North Africa, a position based in Dubai, where he and his family moved into a house in one of the city’s affluent suburbs.
• Niall Ferguson Blasts Obama’s Egypt Debacle
• Christopher Dickey: Hosni Mubarak’s Final Tragedy
• Peter Beinart: America’s Proud Egypt MomentGhonim and Wahab met electronically last spring, after Ghonim volunteered to run the Facebook fan page of Mohamed ElBaradei, the Egyptian Nobel Prize winner who had emerged as a key opposition leader; Wahab offered to help with PR. Ghonim had a strong tech background, having already founded several successful Web ventures. But it was his marketing skills that would fuel his transformation into Egypt’s most important cyberactivist.
Under Ghonim, ElBaradei’s page, which promoted democratic reform, grew rapidly. He surveyed its fans for input, pushing ideas like crowdsourced video Q&As. “Voting is the right way to represent people in a democratic way,” he wrote Wahab in May. “We use it even inside Google internally. Even when our CEO is live, if someone posts a tough question and others vote, he must answer it.”
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epic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
benchcraft company scamepic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
benchcraft company scamepic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
bench craft company scamepic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
bench craft company salesepic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
bench craft company scamepic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
benchcraft company scamepic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
benchcraft company scamepic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
bench craft company salesepic fail photos - Probably Bad News: Drunk Dialing FAIL.
You've heard of a slow news day, right? How about a slow news year? So far, 2011 has been a ...
UPDATE: FOX News has confirmed two other participants in Thursday's meeting. Both Google Chief Executive Eric Schmidt and Apple CEO Steve Jobs will join Zuckerberg and the president.
